/ Client
The Dart
The Dart
Ready. Set. Dart.
The Dart simplifies smoking with its cutting-edge one-hitter. The logo needed to be equally sharp and edgy. Using a combination of script and sans serif typography, we added an element of sleekness that sets the tone for the rest of the brand.
Accompanied by an emerald green and charcoal color scheme, we created brand assets across every surface — iconography, a mobile-first website, and in-store displays.
The wordmark pairs a flowing italic script with a heavy condensed sans — sleek meets bold. It reads as approachable up close and confident at scale, working as comfortably on a phone screen as on signage and packaging.
Emerald green and charcoal anchor the system. The green is loud where it needs to be, quiet where it doesn’t.
A mobile-first commerce experience for a product that lives in pockets. Configure, color-pick, and check out without leaving the page.
Custom iconography distills three product truths into glanceable marks — stealthy, economical, self-cleaning. The same set runs across the site, packaging, and in-store displays so the story stays consistent wherever a customer meets the brand.
