/ Client
Lucky Strike
Lucky Strike
How we increased private party bookings for Lucky Strike.
Lucky Strike Entertainment is a national chain of bowling lounges, restaurants, and gaming parlors. From high-tech gaming and live music to luxury dining and hand-crafted cocktails, their venues create a custom upscale experience for families, friends, and businesses alike.
Lucky Strike needed a consistent, seamless digital experience across its various venues — each with its own characteristics and customer offerings — all in service of one goal: increase private party bookings across the country.
luckystrikesocial.com
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A redesigned luckystrikesocial.com that treats every venue as part of one brand — bowling, dining, gaming, and live music funneled into one clear path: book a party.
Mobile-first across the entire site, with a venue picker that surfaces the right menu, the right lanes, and the right party options for whichever Lucky Strike you’re standing closest to.
The result
+34% increase in private party bookings across all venues — paired with Google & Facebook ad spend tied back to Salesforce so the marketing team can see, venue by venue, which dollar drove which booking.
